Trends in Interior Design
Complements of Home Depot, NYC
Though we have all celebrated that the sustainability movement is established as more then just a passing fad, when it comes to interior design the trendiest products are green.
Below are a few ways that homeowners and designers are looking to incorporate green design:
- Alternative Materials – Stylish design elements made from recycled materials, like wallpaper made from 100% post-consumer paper, is a key criteria in green design.
- Fabrics and texture – Natural and earthy tones and fabrics are most popular. Trends point towards bamboo shades, woven rugs and organic cotton throws.
- Prints and graphic design – Simple and clean yet bold prints are most popular when it comes to wallpaper and fabric selection. Designers look to incorporate prints with a natural yet modern feel.
Accessibility and ease are key messages when marketing green interior design products. Shoppers are looking for products that offer a quick transformation with big green value and style.
Where do they find these products? Here’s two effective ways to enter the “greentailing” space:
- Specialty stores – Can your product be found on the shelves of green supply stores like Green Depot? These are the places where passionate green designers will look for their next purchase.
- Enter the green blog community – The green blog community is on the cutting edge of green design. Homeowners and designers search the green blog circuit for fresh ideas and to find the next hot products.
Homeowners are beginning to understand that style does not have to be sacrificed when it comes to being eco-friendly. Capitalize on their increasing willingness to adopt green products by leading with messaging that highlights performance and clearly states where to find product.
Tags: eco-friendly, Green, green depot, interior design, marketing green, sustainability
[...] Green Is the New Modern [...]