HomeIntel

Apr 29, 2009 08:09 AM

Greening the Bedroom

By Home Experts Team

Homeowners Look to Transform Master Bedrooms into Sustainable Retreats

When organic and sustainable elements are worked into home design, it is a win, win for both the environment and the homeowner.  With today’s turbulent economy and fast moving society, consumers need a serene environment where they can turn off everyday pressures at the end of the day. That said, the master bedroom has been receiving a ton of attention as more homeowners are looking for create a sanctuary where they can truly unwind. Even as overall spending is down, master bedroom renovations are picking up speed.

When greening the home, kitchens, appliances and other energy sources have been popular areas to make initial updates, renovations and makeovers. But now homeowners are realizing the green potential in their bedrooms, and with simple updates, they are transforming their bedrooms into eco-sanctuaries

Photo Courtesy of HGTV.com

Photo Courtesy of HGTV.com

Like other rooms in the house, there are a number of ways to attack an eco-bedroom transformation.  Here are some products that have consumers slipping into a deep green sleep: 

  1. Textiles – There are organic fabric and cushioning options to outfit the master bed from head to foot.
  2. Bamboo in the bedroom – Though it’s softer flooring, bamboo wears many hats in the bedroom including lounge chairs and headboards.
  3. True Greens – Products and accessories with natural tones and floral prints, exude a down to earth, serene feel, while adding a touch of life and color. 
  4. Lighting – Everyone knows mood lighting can really set the tone, but it doesn’t always have to be lights out right away. The right lighting can help the body take the natural approach it should to falling asleep.
  5. The Essentials – There are organic/natural/eco options for your entire bedding set including mattress, comforter and everything in between.

The bedroom may not be the first place your target audience thinks to go green, but show them that you’re concerned by helping them get started.  And if you don’t see your product in the bedroom, where else can your consumers create a sanctuary in their home?


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