Take a look at this video, which showcases the evolution of housing and serves as a reminder of where our needs in housing consumption have led us. In recent years, many Americans have enjoyed super-sized lifestyles complete with a gorgeous (very large) house and an over-sized SUV parked in the driveway. Given the current economic climate, it will be interesting to see how our lifestyles adjust to become more simple and how marketers tweak their messaging to better reach end users. Today, with an awareness of our impact on the environment and a growing need to cut back and save money, Americans are realizing that bigger is not always better.
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