HomeIntel

Archive for September, 2009

Count Down to West Coast Green

Tuesday, September 29th, 2009

n1438926043 1242 Count Down to West Coast GreenGreenIntel is less then 48 hours away from reporting live from West Coast Green. Be sure to follow us on Twitter at @GreenIntel (#WCG09) where we’ll be posting the stats and info you’ll want to know about our rapidly changing industry.

Here’s some of the show’s highlights to wet your appetite:

  • Keynote speaker, Peter Darbee, CEO, PG&E
  • Keynote speaker, Ray Anderson, Chairman & Founder, Interface, Inc.
  • Solar forums
  • Water systems
  • The art of selling green
  • The value of certification
  • Social media strategies
  • …and more.
  • greenintel1 Count Down to West Coast GreenWe will also be posting images throughout the day right here on Home Intel – so check back frequently and enjoy the view from West Coast Green without even leaving your office.

Post to Twitter Post to Google Buzz Post to Delicious Post to Digg Post to Facebook

PANTONE Announces New iPhone App

Tuesday, September 29th, 2009

PANTONE App

It should come as no surprise that tradesmen (and women) of all industries nearly are turning to the digital world for inspiration, advice for difficult projects or even tips and best practices for running their businesses.

Over the past several months, companies have capitalized on this trend and developed innovative online tools that are designed to serve as resources for their end users and engagement tools that put their brands in front of key influencers.

Several weeks ago we highlighted three new iPhone applications for architects and interior designers, and we also talked about how more DIYers are turning to their mobile devices for help with their home improvement projects. Today, we’re happy to share that Pantone is joining the bandwagon with the launch of their new iPhone Color Studio on the Go.

According to bloggers at dexigner.com, “there has been a fundamental shift in the way designers work over the years – projects have become digitally driven and inspiration more spontaneous.” We couldn’t agree more!

To accommodate today’s modern designers, Pantone’s new iPhone application will give graphic, digital, multimedia, fashion, interior and industrial designers the freedom to capture, create and share PANTONE Color Palettes.

Dexigner.com explains that with the new myPANTONE app, “you can user your iPhone camera to extract colors from photos and email those colors to colleagues, clients or the nearest paint store. You can also convert the swatches right on your phone to application-ready swatch files for use in design applications including Adobe Creative Suite, CorelDraw and QuarkXPress.”

We can only imagine that this app will be hugely successful, but we’d love to hear your thoughts. Would you use this tool?


Post to Twitter Post to Google Buzz Post to Delicious Post to Digg Post to Facebook

Design*Sponge To Launch First Book

Monday, September 28th, 2009

Design*Sponge

Congrats to our friends at Design*Sponge! According to a post published earlier today, our favorite bloggers will publish their first book next fall (2010). As design-loving readers that you are, we wanted to fill you in on this exciting news.

It looks like the hardcover book will contain over 400 pages of  inspiring homes, DIY projects, before & afters, styling tips, design history, floral ideas and much more.

Learn more about the book and how to enter a submission for consideration here.

DESIGN SPONGE BOOK

Post to Twitter Post to Google Buzz Post to Delicious Post to Digg Post to Facebook

Frigidaire Teams Up with Jennifer Garner

Monday, September 28th, 2009

Earlier this year, we talked about the effectiveness of engaging celebrity spokespeople when promoting the home industry’s top brands. We asked, “Are celebrity spokespeople as powerful as we think they are?” The topic of the article resulted as the Home Intel team debated about the Kelly Ripa and Electrolux partnership. At the time, the group was completely divided. Half of us loved Kelly Ripa as the face of Electrolux appliances, but the other half of the group found the ads to be annoying and less than inspiring.

Today, we revisit the idea with news that Jennifer Garner has partnered with Frigidaire to debut a new line of appliances and kick off the company’s Make Time for Change Campaign to support Save the Children.

Garner Partnership

According to a company statement, this new product introduction marks “Frigidaire’s largest launch in the brand’s history” with 250 appliances that feature timesaving features designed to reduce the time and effort of working in the kitchen. Appliances in the new line include freestanding and built-in gas and electric ranges, wall ovens, gas, electric and induction hybrid cook tops, warmer drawers, dishwashers, etc. Make Time for Me

With Garner’s help, Frigidaire will not only launch its new product line, but the company will also urge consumers to make a pledge to support Save the Children’s CHANGE program, which supports children in poverty by providing nutritious snacks and opportunities for the children to be physically active. According to the company, Frigidaire will donate $1 for every individual who goes to Frigidaire.com and makes a pledge to make time for a child.

When it comes to judging whether or not the Garner/Frigidaire partnership will be successful, the Home Intel team is in agreement that Jennifer Garner is the perfect celebrity to represent a brand focused on real (time-saving) solutions for real people. Compared to most Hollywood moms, Garner is down-to-earth and the type of mom that many women can relate to.


Post to Twitter Post to Google Buzz Post to Delicious Post to Digg Post to Facebook

Weekly Intel: News & Trends You May Have Missed

Friday, September 25th, 2009

Weekly Intel

Check out the links below for news and trends you may have missed.

One Color, Five Ways

Recycled Glass Countertops: Latest Trend in Green Home Decor

Gorgeous Home Office Organization Inspiration

Energy Efficiency Tops Agenda at 2009 Clinton Global Initiative

Color Nova Scotia


Post to Twitter Post to Google Buzz Post to Delicious Post to Digg Post to Facebook

Industry Insider: Leslie Hassler Offers Insight into the Mind of an Interior Designer

Wednesday, September 23rd, 2009

Industry Insider

Leslie Hassler Explains the Correlation Between Interior Design Styles & Personality

I love quizzes! With the invention of Facebook, I am now the quiz queen. One of the quizzes I like to take repeatedly is “What is your design style?” I find it interesting that the results are often different each time I take it. I suppose that it may have to do with what mood I am in for the day, but it also has to do with my personality.

Personality is one thing that we infuse into our clients’ homes as Interior Designers. It can be easy to ascertain someone’s personality or it can be something that is revealed slowly over time. Either way it is my job to figure it out quickly and develop a luxurious home for my clients. We are psychologists that enter a home and quickly determine the likes/dislikes, ebb and flow of the home. I actually can get more from walking a client’s home than they can tell me. I get a handle on how they organize, what their interests are, where they have lived, and what they place importance on.

So let’s look at some rooms and let me share what they tell me about the clients. For the purpose of this article, I am going to refer to personality traits as outlined by the Myers-Briggs Personality types and defined by www.personalitypathways.com. I found the connection of personality traits to people’s interiors very interesting, so much so that taking a Myers-Briggs personality test may become a requirement for my clients.

Contemporary With An Eclectic Twist

Contemporary & Eclectic

This home, published in the Spring 2007 edition of Luxe Magazine , is in Houston, TX.  Created for and designed by photographer Cara Barer, it is a very clean structured room with interesting pops of color.  Perhaps most interesting to me is the choice of rug.  Although not shown here, the clients have quite the art collection that expresses their humor and eclecticism.  All the art is placed in livable, touchable ways.  Notice the pillows in this room.  For all of the conformity of the room, the pillows are styled in an unstructured way.  Did you notice the pillow on the Eames lounge chair? It’s a long hair shaggy pillow.  It is very soft and is beckoning you to come and relax.  To me, this client would be a Sensing, Thinking, Extraversion, Perceiving personality. Now in English, these homeowners favor structure and organization, living in the “here-and-now”(Sensing).  They approach things in a logical, objective manner (Thinking), but are drawn to experience the outside world (Extraversion/Perceiving).  The rug and ivory tusks speak to the ethnic influences of the clients.  These Perceiving preferences also speak to the openness of the space and the lack of closure.  This space also serves as a mental retreat from the bombardment of messages we receive on a daily basis. For such a primary living space, none of the photographs showed a TV. This space was meant to be lived in, even with the structure, offering the clients a visual and mental escape.

A Traditional Retreat in Opulence

Traditional Opulence

This Master Bathroom was created by Sherry Hayslip in Dallas, TX.  Also featured in the Spring 2007 edition of Luxe Magazine, it is a completely different style, much more textural, much more opulent than the image before.  There is a lot of warmth and comfort built into this space.  I would guess more influenced by the personality of the wife, I would categorize this client as an Intuition, Feeling, Introversion, Judging personality.  There is a balance achieved between the structure and detail given to the space, speaking to the Judging trait, and the big picture, visceral qualities of the Feeling trait in this room.  This is a place of imaginings and day dreams.  There is a certain order achieved through the casing of the door and arched opening, the tile pattern and the large scale repeat of the wallpaper.  Yet even through this order, the pattern of the marble and the effect of the wallpaper are abstract (Intuition), grounded on the earth, but a little ethereal too.  The overall space is a luxurious spa atmosphere that creates a cocoon, a place of reflection and escape for the client (Introversion). Don’t you just want to crawl into the picture, sit on the chaise and cuddle up under that blanket? While these clients sought a home that they could forever live in and be able to host charitable functions in, the property located in the heart of Dallas, is well treed and on several acres, reinforcing the Introversion need for a private retreat from the outside world.

What does your home say about you? Is your home free of clutter, or do you have mementos that remind you of your life? Is your room colorful or more muted? Personalities are unique and understanding a client’s personality is one of the many tools that Interior Designers employ to create a home for their clients.

Leslie Hassler is the principal of Luxury For The Home, a residential interior design firm based in Houston, TX.  Her designs are developed to define and enhance the personal style of her clients.  She believes that a luxurious home is one that is crafted by considered choices and quality, creating a sophisticated simplicity. 281-701-2461.

Post to Twitter Post to Google Buzz Post to Delicious Post to Digg Post to Facebook

Coming Soon: Industry Insider Guest Blogger

Tuesday, September 22nd, 2009

Industry Insider

Tomorrow, Wednesday 9/23, Leslie Hassler will be Home Intel’s featured Industry Insider guest blogger. Even if you only have a moment, we invite you to stop by tomorrow morning to read Leslie’s post, which will explore what interior design says about your personality.

As an Allied Member of the American Society of Interior Designers (ASID), an Associate Kitchen and Bath Designer (AKBD) and a member of the Best Practice Network, Leslie has also passed the NCIDQ certification exam required for licensure in the state of Texas and serves as the Principal of Luxury for the Home, a residential interior design firm based in Houston, TX.

Drawing inspiration from her clients’ travel, their personalities, hobbies and ways of living, Leslie strives to design luxurious homes that deliver solutions to make their lives easier. Her designs are developed to define and enhance the personal style of her clients, and she believes that a luxurious home is one that is crafted by considered choices and quality, creating a sophisticated simplicity.

Leslie’s expertise originally caught our eye on Twitter (@LuxuryfortheHom) where she posts helpful hints for decorating, remodeling, organizing, etc. If you don’t currently follow Leslie, we highly recommend doing so.

We appreciate Leslie’s contribution to Home Intel this week, and we are confident that you will be inspired by Leslie’s post. The insight that she offers into the minds of interior designers is something that many of us in the home industry and/or marketing profession will find hugely beneficial.

Tune back in tomorrow morning!

picture 14 300x223 Coming Soon: Industry Insider Guest Blogger

Post to Twitter Post to Google Buzz Post to Delicious Post to Digg Post to Facebook

Fall Gardening – Extending the Use for Outdoor Power Equipment

Monday, September 21st, 2009

Marketers and homeowners alike can take advantage of the fall season

johndeere sweeper 11 300x200 Fall Gardening – Extending the Use for Outdoor Power Equipment

It would stand to reason that with the onset of fall weather and activities, gardening and yard care – save for leaf removal – falls lower on the priority list. Grass goes more dormant and the summer annuals begin to decline. One can argue that homeowners aren’t the only ones who feel the loss of the gardening season.

Outdoor power and tool manufacturers would keep it warm all year-round if they could (and sure, they have some pockets of the country where this is true), but as the cooler weather approaches, sales tend to decrease.

Several savvy outdoor product manufacturers have figured out how to capitalize on the cold-weather season to the benefit of the homeowner AND their bottom lines. John Deere, an IMRE client, has made a long-time practice of keeping folks engaged in their yards year-round by delivering not just tips on fall maintenance and yard care, but the products that they need to get the jobs done.

For example, John Deere promotes attachments that turn riding lawn mowers into garden powerhouses, allowing for aeration, seeding, tilling, hauling and a whole host of fall-related activities. All of s sudden, it’s more than a mower – it’s a solution.

The Scotts Miracle-Gro company also has a smart approach to connecting with the yard-owner and then customizing a year-long approach that is made for their climate and grass type. Their website is engaging, interactive and in a few short minutes you feel like it’s dedicated to YOUR yard care, not just lawn care in general. It’s these personalized and solutions-oriented approaches that keep the “off-season” relevant.

A trend that’s not new for most outdoor tool and power companies, but is drawing a much larger audience in recent months and years, is the shift toward responsible yard care. Besides the trend toward reduced emissions, which is a whole (excuse the cliché) ball of wax that we will avoid in this article, responsible yard care could include things like composting, recycling grass clippings and watering effectively and efficiently.

OPEI, the Outdoor Power Equipment Institute, the leading international trade association representing manufacturers and their suppliers of consumer and commercial power equipment, takes great pride in the research, information, advocacy and resources they provide to not only their members, but to all who visit their website. High on their list is responsible lawn care, with videos available on earth-wise lawn care as well as resources on water, air, climate and fuels.

Marketers in this arena see this trend becoming more and more relevant every day, with each new law and each new piece of equipment impacting the next step.

For those of you reading out there who like the marketing take on this article, but are still wishing we listed some tips on how YOU can take care of your fall lawn, well here you go:

  • Leaf Removal: Leaves need to be removed in the fall because they block the sun – an essential ingredient to maintaining growth and development of the lawn’s root system.
  • Aerate: This is one of the two times a year that you should relieve ground compaction by aerating. This also provides nutrients and oxygen to the grass root system. Follow up with a fertilizing treatment.
  • Fertilizing Your Lawn: Late fall is one of the best times to fertilize a lawn. One final dose of fertilizer before the cold weather comes is good for strengthening roots and increasing the nitrogen stored for an earlier spring green.
  • Perform Seasonal Maintenance on your Lawn Tractor: Tighten the nuts and bolts. Check all belts, filters and safety shields. If you’re adding a snow removal equipment to riding lawn equipment, double check your attachment. If you’re not using your equipment over the winter, drain the fuel for the Winter, and add fresh fuel in the sprint.


Post to Twitter Post to Google Buzz Post to Delicious Post to Digg Post to Facebook

Weekly Intel: News & Trends You May Have Missed

Friday, September 18th, 2009

Weekly Intel

Whew! What a busy week. The IMRE team has traveled the country this week with meetings in Memphis, New York, California, Detroit and even Pennsylvania, but before we leave you for what we hope is a relaxing weekend we thought we would share a few links for your enjoyment.

Tip of the Day: How to Make Less-Toxic Household Cleaners

5 Inspiring Work Rooms for the Crafters at Etsy

Home Depot Welcomes Martha Stewart & Her Patio and Organizing Bins

Baby Boomers Favor Convenience, Energy Efficiency in New Homes

Fashion Week in New York & Fashion’s Role in Innovation

Bold Colors

Trend Watch: Purple is the New “It” Color in Decor


Post to Twitter Post to Google Buzz Post to Delicious Post to Digg Post to Facebook

Green Media You Haven’t Pitched

Thursday, September 17th, 2009

Complements of Big Green Purse

Complements of Big Green Purse

When it comes to getting your green product coverage in the media and in front of your target audience there is no shortage of green media outlets – both print and online. Consider brainstorming some creative alternatives beyond the traditional top tier outlets like Dwell, Green Living and Natural Home.

Here’s our list of top 10 Green outlets that might not have thought of:


Sustainablog: This blog offers news on green business, technology and products. Sustainablog also features Green Talk Radio segments.

Ideal Bite: Ideal Bite features daily bite-sized information pieces on green living – offering everything from advice on lifestyle changes, green celeb news and new product updates and features

Big Green Purse: Take a closer look at your target audience – homeowners? Female? Then try some blogs that are targeted towards women. Big Green Purse is a perfect example of this type of outlet.

100khouse.com: 100khouse.com started as a chronicle of the highs and lows of a team working to building a LEED Platinum home for $100k. The blog has transformed into a key information source for green building and design features.

E – The Environmental Magazine: E takes more of an activist approach in their content and delivery style. The publication provides tips to readers on how to really take charge of their living and purchasing decisions and ensure they are targeted towards being environmentally responsible.

Natural Life Magazine: Natural Life is another great consumer resource for families trying to live sustainably. The outlet features alternative green solutions to the challenges that consumers face on a daily basis.

Green American: Formerly Co-Op America Quarterly, Green American is the publication for the not-for-profit Green America. The organization and it’s publication are designed to provide the information consumers need to become movers and shakers to create a more sustainable society.

Green Business Quarterly: What better way to show your expertise then to align yourself with other green businesses? Green Business Quarterly is a great platform to show your brand’s dedication to sustainability. Some publications also take bylines - which provide a great way to show your expertise and control your message content and delivery.

Green Among Gray: Another way to target a more specific portion of your audience is by looking at it geographically. Providing tips to sustainable urbanites Green Among Gray is an example of a blog focused on city dwellers.

The Green Life: Partnering with leading government and non-profit organizations is a great way to get in front of the right audience. The Green Life is a blog that operates through the Sierra Club to provide consumers with tips on responsible eco-focused living.

Post to Twitter Post to Google Buzz Post to Delicious Post to Digg Post to Facebook


©2010 | Terms of Use