Sep 17, 2009 12:46 PM

Green Media You Haven’t Pitched

By Green Experts Team

Complements of Big Green Purse

When it comes to getting your green product coverage in the media and in front of your target audience there is no shortage of green media outlets – both print and online. Consider brainstorming some creative alternatives beyond the traditional top tier outlets like Dwell, Green Living and Natural Home.

Here’s our list of top 10 Green outlets that might not have thought of:

Sustainablog: This blog offers news on green business, technology and products. Sustainablog also features Green Talk Radio segments.

Ideal Bite: Ideal Bite features daily bite-sized information pieces on green living – offering everything from advice on lifestyle changes, green celeb news and new product updates and features

Big Green Purse: Take a closer look at your target audience – homeowners? Female? Then try some blogs that are targeted towards women. Big Green Purse is a perfect example of this type of outlet.

100khouse.com: 100khouse.com started as a chronicle of the highs and lows of a team working to building a LEED Platinum home for $100k. The blog has transformed into a key information source for green building and design features.

E – The Environmental Magazine: E takes more of an activist approach in their content and delivery style. The publication provides tips to readers on how to really take charge of their living and purchasing decisions and ensure they are targeted towards being environmentally responsible.

Natural Life Magazine: Natural Life is another great consumer resource for families trying to live sustainably. The outlet features alternative green solutions to the challenges that consumers face on a daily basis.

Green American: Formerly Co-Op America Quarterly, Green American is the publication for the not-for-profit Green America. The organization and it’s publication are designed to provide the information consumers need to become movers and shakers to create a more sustainable society.

Green Business Quarterly: What better way to show your expertise then to align yourself with other green businesses? Green Business Quarterly is a great platform to show your brand’s dedication to sustainability. Some publications also take bylines - which provide a great way to show your expertise and control your message content and delivery.

Green Among Gray: Another way to target a more specific portion of your audience is by looking at it geographically. Providing tips to sustainable urbanites Green Among Gray is an example of a blog focused on city dwellers.

The Green Life: Partnering with leading government and non-profit organizations is a great way to get in front of the right audience. The Green Life is a blog that operates through the Sierra Club to provide consumers with tips on responsible eco-focused living.