Nov 11, 2009 09:39 AM

It’s a “Brand-New” 2009 Holiday Season

By Home Experts Team

Halloween is over, Thanksgiving is upon us, and the holiday spirit has made its way to retailers once again. Frantic shoppers everywhere are on the hunt for the perfect gift and the holiday buzz is all over the news, from magazines to newspapers, to television advertisements and online. No matter where you look, consumers are bombarded with the “best,” and “all-new,” products of the year. The seemingly familiar trend among companies is the “Quarter Four,” product launch which takes full advantage of the biggest shopping season of the year to promote their anticipated best sellers.

This year some of the top brands in the home and building category introduced some really innovative and practical products that mirror a traditional version with an exciting new twist.

For example, one of IMRE’s very own clients, Black & Decker, announced a series of new product launches last month that suit the practical gift-giver’s desire. One of the fun favorites among our staff is the Flex Cordless Mini Canister Vac, a step up from the traditional DustBuster. The product was launched in October 2009, and has received phenomenal reviews both internally and in the news. PeoplePets columnist, Lindsay Tyler stated, “The Flex is perfect for a pet owner — especially one with cats.” The Flex has a pet hair-cleaning accessory and 4-foot extending hose unlike other traditional models that makes creates added versatility.

Additionally, in October, Dyson introduced an all-new bladeless fan that expels 119 gallons of smooth and uninterrupted air every second. The first of its kind, this new bladeless technology distributes the air in a smooth motion that avoids the traditional choppy airflow that has existed for over 125 years.

Lastly, GE is currently promoting its all-new microwave grilling oven on its website. The model has dual functions to heat and grill traditional dishes. Just in time for the holidays, GE offers this new product that could be a perfect solution for a joint holiday gift for the family to share.