Anniversary: the annual recurrence of a date marking a notable event.
Notable events can range from high school graduation dates to a married couple’s wedding date; nonetheless, the occasion brings forth a means to recognize and celebrate the experience. In corporate America, the anniversary of a company or organization’s commencement is also identified. In most cases these anniversaries are strategically announced and commemorated. From a marketing standpoint, the appropriate messaging and activities surrounding an anniversary present an opportunity to showcase growth and success over the years.
This week, our Home Intel experts examined some recent remarkable anniversaries, and the approach surrounding their announcements.
Macy’s 150th Year Anniversary
Macy’s celebrated its 150th Year Anniversary on October 28, 2008. The establishment marked its milestone with a month-long celebration. The festivities included two New Orleans store openings, customer shopping events and a fashion-industry gala. The approach of Macy’s bold and innovative events creates tremendous buzz for the company as a whole, and generated incredible awareness of its 150-year milestone.
Black & Decker 100th Year Anniversary
Black & Decker (IMRE client) will celebrate its official 100th Year Anniversary in September 2010. Last month, Black & Decker, a leader in delivering innovative consumer products, launched an all-new microsite to kick off its anniversary. The Web site was announced via national press release and offers consumers a timeline of milestone events, a comparison of products from conception to their modern form, and interactive opportunities for its visitors to play games, offer feedback, and more. This strategy is part of an innovative social online initiative to spread awareness and generate buzz about the company and its notable milestones over the years. Amidst a changing media landscape, Black & Decker’s strategic implementation of an online microsite showcases its contemporary approach to technology.
Check in next week for Home Intel’s key recommendations for a successful integrated, anniversary marketing campaign, no matter what size!
Courtesy of Black & Decker
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