Ahh, Spring, finally (did we just hear a whoop from the East-Coasters?). This year, more then ever, people are going to race out of the house and revel in the fact that the 2009-2010 snow season is over, and green grass it on its way. Along with the crocuses, daffodils and hyacinth comes all of the outdoor safety marketers reminding all of us of the dangers that are lurking in that yard we love so much. From the Home Safety Council to Familysummerfun.com, there are resources abound helping you to child-proof, pet-proof, fall-proof, drown-proof, fire-proof and all around proof the yard.
The outdoor safety categories are seemingly endless – propane, insect, bar-b-que, pool, water, fertilizer, bicycle, fire, fireworks, deck, fences, swing sets…. It may just be safer on the couch watching American Idol reruns!
But with all of the warnings out there, the bottom line is that they help prevent injury, mostly to children. And, most manufacturers who promote safety with their products – or a safety product itself – are doing it for the greater good as well as good sales. Take John Deere for instance (an IMRE client). Safety has always been a top message for them as they enter the spring mowing season. From their riding lawn mowers to their large agricultural equipment, it’s a non-negotiable.
Pool Safety
Other manufacturers, especially those for child-safe pool fences, drive home the safety messages with statistics that will really get you thinking. Pool Guard manufacturing cites that according to government statistics, drowning is the number one cause of accidental death for children under the age of five in California, Arizona and Florida, noting that pool fencing is the safest choice to prevent this kind of tragedy.
PERC, the Propane Education & Resource Center, promotes safe grilling and provides a downloadable booklet of safe grilling tips. This group also markets direct to consumers in the form of satellite media tours and other media relations efforts.
Yes, with many companies shouting yard safety tips, there’s marketing involved and sales to be had. However, the vast majority of outdoor product manufacturers are looking to do the right thing, stay out of legal trouble and avoid negative news coverage. And, that works for us, and our families.
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Tags: Backyard safety, Pool safety, Propane safety, safety marketing, Spring safety tips