About

IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the Home & Building industry.  We specialize in driving demand and purchase for home, building and manufacturing clients that include John Deere, Beazer Homes, DAP, Fiber Composites, The American Institute of Architects and many companies with green marketing needs. Our services include digital, advertising, marketing  and public relations.  For more information visit http://www.imrehb.com.

Lindsay Muller, Managing Editor – Home Expert
I think of my home as a safe haven where I can relax, unwind and rejuvenate. No matter how crazy my world is, I know that my home is a place where I can reset and refocus. One of my favorite things about working in the home industry is that I am constantly exposed to new products and technologies that are designed to help people personalize their spaces. I find it inspiring to help people make the most of their homes and create their own sanctuaries. Email me: homeeditor@homeintelblog.com

 

Christine Costa, Managing Editor – Green Expert
As a California native the green mindset has been built in from the start – now I get to channel my personal ideals into my career, acting as a green knowledge resource and marketing counsel to building product manufacturers and AEC professionals. Email me: greeneditor@homeintelblog.com

 

 

Kris Welsh, Contributing Editor – Home Expert
Dinner parties, family movie nights, backyard barbeques, slumber parties and midnight feedings all have one thing in common: They happen at home.  By marketing product and services to better the home — the center of the family — I can have a hand in making people’s lives easier or more fun.  Folks take pride in the home, whether it’s a small detail or a big investment.  It’s exciting to get a first glimpse of the newest products, then use our creativity to get those products’ benefits out to the right audience.

Elizabeth Walker, Contributing Editor – Home Expert
I’m passionate about my home – how I decorate it, clean it, organize it, etc. I enjoy spending time making it just the way I like it for myself, my family and friends to enjoy. I am equally passionate about working in the home industry, and marketing new products and services for the home. I like helping others make their home a better place to enjoy with family and friends.

Cara Weigand, Contributing Editor – Home Expert
The challenge is not to sell green, but to create a connection between people and the products they need to live a green lifestyle in the home.

Tracy Lathan, Contributing Editor - Home Expert

I think your home should be a reflection of your personality - like your wardrobe, or your CD collection - and should tell a story about the places you’ve been and what’s important to you. Coming from a big family, home for me has always been about entertaining and a kitchen full of laughter.

Without a doubt the character is what I love most about my home. Our house was built in 1927 and it has truly been a labor of love. We’ve  done most of the work, both inside and out, ourselves, and it has given me and my husband a true appreciation for the level of detail that goes into making a house a home. Its amazing the difference fresh paint, refinished floors and a few new light fixtures can make! Being a part of this industry is perfect for me because I am able to keep my finger on the pulse of what’s new and bring my personal perspective and experience of fixing up my own home to my work.

McGavock Edwards, Contributing Editor - Home Expert

My home is always open. For friends. For family. For anyone who needs a shoulder to lean on, a listening ear or a fun time. An only child growing up, I’ve found the pre-event planning, during-event chaos and post-event relief is one of the best parts of being a homeowner. Whether it is a sleepover for six year olds, or an 87th birthday party for my grandfather, a quiet dinner with neighbors or a glass of wine with a girlfriend, I find true joy in creating an atmosphere that meets the needs of those who enter and sends them out at peace. For me, home really is where the heart is.

To me, “Home” is the place where I live that becomes an extension of my character as a result of location, design and company kept. Although a home might not be permanent, it is what moves with you along the way that makes your “home” a reflection of you.

As a look forward to owning a home one day, I enjoy learning about new products and, most importantly, working with companies and understanding their unique impact on all aspects of the industry as a whole.