HomeAnatomy has identified a new target audience – Do-It-With-Help – after years of research proved that many young people are actually in between the Do-It-Yourself and Do-It-For-Me population.
What the company found is that many young homeowners love interior design and are very enthusiastic about their homes, but they are neither Do-It-Yourself savvy nor Do-It-For-Me extravagant. Rather, the Do-It-With-Help population cannot afford expensive specialists. Instead, they want online design tools that cater to their internet-driven lives.
To fill the gap, HomeAnatomy has built a new website that will be completely tailored to the DIH audience when it launches this summer. When the site launches, designers and clients will be able to interact entirely online through robust project management tools. Additionally, homeowners will be able to find everything that they need for their remodeling projects on the site, including inspirational ideas, instructional photography, interactive forums and even social networking tools.

Photo Courtesy of Associated Content
While many home decor websites include photography to motivate homeowners and inspire them throughout the remodeling process, this will be one of the first industry sites to include social networking tips and advice.
















