Posts Tagged ‘eco-friendly’

Exploring the Products and Brands That Are Making It Easier for Consumers to Save Water

Practicing energy efficiency is one of the more popular ways that homeowners are diving into the green living landscape, and though conserving water is equally important and easy to do it’s often overlooked.

When it comes to water conservation, the key is to stop wasting.  In their May issue’s “At Home in the Zone” feature, Dwell points out to readers that there is a big difference between the amount of water we actually need to accomplish every day tasks and the amount of water we are using to do those tasks. 

The reduce, reuse and recycle principles all apply to our water supply, making conserving it one of the easiest ways to go green.  Here are some products that are currently available to help homeowners cut down on their water use and waste:

• Low flow shower heads: This review of low flow shower heads outlines multiple options with different features that  cater to everything consumers could possibly look for in a shower head, including modern design, perfect water pressure or a no-frills green performance. 
• Rain collection barrels - With a seemingly endless amount of natural sources of water, it has become harder for society to understand the importance of conserving it. Rain collection barrels help homeowners tap into and use those natural sources in an eco-friendly way.
  

  Photo Courtesy of thrifyliving.net

• Efficient toilets - Dual flush and high efficiency toilets allow homeowners to flush with a clear conscience, knowing that only the water needed for a successful flush is used every time.

Here are two angles to consider when it comes to marketing products that allow homeowners to better conserve water:

• Cause-message - Join the Fight - With their Save Water America campaign and the launch of a Water Saving Contest, Kohler educated and inspired their audience with the right statistics and info and then empowered them by presenting their products as the solution to the problem.
• Value- message - Save Money - Waterpik, producers of low flow showerheads, lead their communications efforts with the value message.  Sharing with consumers the environmental and economical benefits of water conservation, their website even provides this simple tool for homeowners to calculate how much money they will be saving with the use of their product.

Features like Dwell’s and charts like this one are real eye openers for homeowners and consumers - just like the rest of the green movement, the key is to share the right information with your consumers and provide a product that will help them take that first small step towards living a greener lifestyle.  

Note: See Kohler’s Save Water America video below.