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Smart Grid: The Future of Electricity?

Thursday, February 4th, 2010

 

Courtesy of GE

Courtesy of GE

At a time when our nation’s carbon footprint is of highest concern, discussions have been raised about a system that will reduce our carbon emissions and create better energy management over time. The solution: smart grid. Think of the smart grid as an update to our current electrical grids, the network that delivers electricity from suppliers to consumers.

Today, much of the energy on electrical grids comes from generating plants that obtain power from traditional resources such as coal, nuclear and hydroelectric dams. The problem is that this system is responsible for over 40% of America’s carbon footprint. To aid in the reduction of these carbon emissions today, we’ve begun to switch over to renewable energy sources such as sun, wind and geothermal power. However, these sources are not available at all times, cannot be stored and are then often wasted.

The smart grid is the forward thinking upgrade to the current grid system. Using digital technology, the smart grid tracks power usage with smart meters and adjusts energy prices depending on the availability of sources. How do they do this? These smart meters send information on power use and frequency load changes to electricity suppliers via wireless networks. Meters will then adjust prices based on the availability of energy sources, so in times when renewable energy sources are limited, prices will go up.

In theory, the smart grid will have a direct impact on people’s usage habits. For example, smart grid technologies have capabilities of alerting consumers during peak times of energy consumption from their smart meters. By reducing energy consumption at this those times, consumers will them save money on their electric bills. As more and more consumers conserve, the pressure to produce energy during peak times (the most expensive and polluting) goes down.

One blogger explains the benefits of the smart grid in terms that any consumer could understand:

“The goal of a smart grid is to collect and provide the optimal amount of information 
necessary for customers, distributors and generators to change their behavior in a way 
that reduces system demands and costs, increases energy efficiency, optimally allocates
 and matches demand and resources to meet that demand, and increases the reliability of
 the grid. The social benefits of a smart grid are reduced emissions, lower costs, increased
 reliability, greater security and flexibility to accommodate new energy technologies, 
including renewable, intermittent and distributed sources.”


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Project Integration: Building and Designing the Best Sustainable Home

Thursday, July 16th, 2009

Creating a Sustainable, Smart Home from Start to Finish

Project Integration, or integrated design, is one of the methods used to build today’s green homes.  In this method all parties are involved in the building of a home at the start– architects, contractors, engineers, designers all work together from beginning to end.  The goal of project integration is create a home that is more then a building or a shell – to create a structure that is efficient and intelligent, where every piece counts and works towards the final goal of complete sustainability.

Complements of construction.com

Complements of construction.com

The method allows for the relationships among materials used both internally and externally to be manipulated and precisely planned, mapping to both flawless function and high aesthetic appeal.  A home must be a smart home in order to be truly sustainable, and project integration allows the professionals and the homeowners to make those smart decisions about what products will be the most sustainable and design friendly integrations in the home.

With this new approach growing in popularity, for building and design product manufactures the focus is now on creating a better green product – something more then an item that is made from recycled content and is still attractive, the key is to create a smart solution.  Consequently we are seeing an increase in this type of product on the market. So what are some of the areas where these smart decisions can be made?

Products that Lend to An Integrated Approach

Lighting is a category in green living that has quite an array of options – beyond picking a special bulb or using lights only when needed – there are bigger impact options for lighting.  Verve Living Systems is a great example of smart home lighting.  With Verve not only can homeowners control when, where, how much and how often lighting is used in any given room, but it’s technology makes it wireless, which means no more wasting all of that copper that is normally used to create the wiring that lights up a home.

Radiant floor heating is a great example of a seamless convergence of aesthetic appeal and sustainability.  As its name states, this heating system is stored in the floor of a home emitting heat from below instead of blowing it through vents above.  When the heat comes through the floor its warmth continues to radiate from every object it touches, instead of just floating around the ceiling and quickly loosing its warmth.  With the technology invisible to those in the home and without the use of ducts, which create dust and aggravate allergens, it’s clear why this option is attractive to homeowners.

Both of these examples empower homeowners to be in control of how much energy they are using in the home.  By equipping homes with energy efficient products and then giving consumers the tools they need to measure their energy use, homeowners are learning to use only the amounts of resources they need cutting back on creation of waste.


Design Integration is Key

Still, the sustainable decisions made in design integration aren’t always centered around what new technology has to offer.  In design integration its also key to consider the bigger picture; what type of environment is the home built in and what will the homeowner need to create a comfortable living space keeping the surroundings in mind.  If you live in a hot climate sometimes making the eco-responsible choice is as simple as deciding to use a type of concrete flooring because it will be cooling on those sweltering days.  As Dwell points out in many of its features on beautifully designed sustainable homes, the decisions made in construction should be unique and creative to each family.

Complements of the American Institute of Architects

Complements of the American Institute of Architects

In project integration the options are endless, and no matter a homes unique combination of new sustainable technology and old sustainable resources, it is considered a success if it is built to map to a purpose, to bear the responsibility of utmost efficiency and sustainability.

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Top Green Forums

Thursday, June 25th, 2009

Here’s where you can join the conversation with other eco-advocates.

picture 21 Top Green Forums

Forums provide a venue for consumers to share honest feedback about all the products and methods available, making it easier to identify what will work best for you. By inserting your brand into this conversation, you have the opportunity to engage more deeply with your customers on a day-to-day basis.

Here are some of our favorite green living forums:

Green 3D Home – Save energy.  Save Money.  Save the plant.  To get in front of the energy conscious consumer, this is the forum for you. This site is a great conversation space where consumers can ask all of their energy efficiency questions, while gaining access to helpful tools outside of the forum as well – energy calculators, info on energy sources and how the different parts areas of the home affect energy use.

WellSphere – This online community provides info on living green and organically in more aspects of living then home design and building products. 

Green Building Talk
– This forum focuses on green home and building products and methods.  At this forum consumers, suppliers and builders participate in the conversation.  Less design focused and more product focused, Green Building Talk has threads on everything from lighting and kitchen and bathroom appliances to radiant heating and insulated concrete forms.

Treehugger & Planet Green – Already established key green information/news sources, such as Planet Green & Tree Hugger, also have links to online communities and forums on their Web sites.

Green Home Huddle – At Green Home Huddle, join thread conversations on the best home and garden, parenting and home design products (to name a few) on the market.  Here you can also find info on environmental news, politics and the science on climate change – the background on why it’s so important to be green.

Rate It Green – Rate It Green opens consumers eyes to all of the green home building options out there. 

HGTV Green Home Message Board – Here consumers join the conversation with other homeowners at HGTV’s own green forum. 

Consumers looking to join the green movement and brands looking to spread the word about your green products alike, these forums and others are a great way to join the conversation and raise your voice in the green movement. 

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City Dwellers Going Green

Monday, April 13th, 2009

Today we are focusing on eco-urbanites.  Though city dwellers have some factors that are in their favor when it comes to living eco-friendly lives, they often face a unique set of challenges in the home design department, especially if they are renting old homes or apartment units and moving frequently. There are a lot of unique factors that need to be considered for city dwellers trying to create a sustainable home environment. 

So what types of home products are gaining the attention of those in the metro?  Products that have…

  • Style – modern appeal
  • Simplicity and economic appeal - easy to install
  • Form and Function – designed on an appropriate scale for an apartment space
  • Mobility – can be taken from unit to unit so renters can take their eco-habitats with them
  • The ability to transform something old into something new

Urban residents are adapting the practices and trends that are flourishing in suburbia to work just as effectively in their urban homes.

  • Suburbs: Large backyard veggie gardens
  • Cities:  Herb and small veggie gardens on balconies or fire escapes, in window boxes and on rooftops.
  • Suburbs:  Energy efficient kitchen appliances like refrigerators, dish washers and cook tops
  • Cities:  Smaller appliances that don’t require heavy installation and difficult deliveries, like composters, toasters, microwave ovens and vacuum cleaners

There are tons of products and routes that homeowners can select from when designing their map to a more sustainable lifestyle.  Every household requires a unique plan of attack that matches their location, financial status and needs.  What works for a family of four in the suburbs won’t work for a couple living in the city or roommates living in a rental unit – but all of these people want to go green. 

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Green Is the New Modern

Wednesday, March 25th, 2009

Trends in Interior Design

storelocator landing Green Is the New Modern

Complements of Home Depot, NYC

Though we have all celebrated that the sustainability movement is established as more then just a passing fad, when it comes to interior design the trendiest products are green.

Below are a few ways that homeowners and designers are looking to incorporate green design:

  • Alternative Materials – Stylish design elements made from recycled materials, like wallpaper made from 100% post-consumer paper, is a key criteria in green design.
  • Fabrics and texture – Natural and earthy tones and fabrics are most popular.  Trends point towards bamboo shades, woven rugs and organic cotton throws.
  • Prints and graphic design – Simple and clean yet bold prints are most popular when it comes to wallpaper and fabric selection.  Designers look to incorporate prints with a natural yet modern feel.

Accessibility and ease are key messages when marketing green interior design products.  Shoppers are looking for products that offer a quick transformation with big green value and style.

Where do they find these products?  Here’s two effective ways to enter the “greentailing” space:

  • Specialty stores – Can your product be found on the shelves of green supply stores like Green Depot?  These are the places where passionate green designers will look for their next purchase.
  • Enter the green blog community – The green blog community is on the cutting edge of green design.  Homeowners and designers search the green blog circuit for fresh ideas and to find the next hot products.

Homeowners are beginning to understand that style does not have to be sacrificed when it comes to being eco-friendly.  Capitalize on their increasing willingness to adopt green products by leading with messaging that highlights performance and clearly states where to find product.


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Trend Report from the 2009 International Home + Housewares Show

Monday, March 23rd, 2009

 

Live Coverage

Experts Offer a Sneak Peak at Today’s Biggest Lifestyle Trends 

Color, design and function are the buzzwords at the 2009 International Home and Housewares show in Chicago, IL.

Today, the second day of the show, opened with an enlightening keynote presentation by Tom Mirabile, vice present of global trend and design for Lifetime Brands. Tom, along with a panel of trend analysts, gave a sneak peak at the most important trends at work in the consumer marketplace right now. 

Specific trend highlights include:

Generational Divides – We now have four generations of homeowners. The way each generation views the home is very different, so marketers cannot market to all homeowners in the same way and expect to get results. Rather, each generation needs to be targeted individually.

  •  Generation Y (Age 14 to 33, 84 million in America) are looking for color and style. Home is more of a turnkey space at this stage of life.
  • Generation X (Age 34 to 43, 43 million in America) are looking for products that can multi-task. They will pay for improved functionality.
  • Baby Boomers (Age 44 to 63, 81 million) are looking for durable products. Additionally, this group of homeowners is looking for products that make entertaining easier.
  • Prime Timers (Age 64 and over, 40 million) want easy features and products that have ergonomic and intuitive designs.

Live-in Kitchens – Kitchens are being reinvented as the second living room, so homeowners are looking for things like camouflaged appliances. Tom urged manufactures to think about the total experience in the kitchen and look at the room in different zones. (One zone should be designated for cooking, one for homework/crafts and another for entertaining).

 Living Within Our Means – This recession is a life-changing event for all consumers. It is redirecting value – quality and durability are replacing disposable consumption. Tom cautioned attendees to think about what it means to be a frugal customer and keep that question in mind when designing products.

The Green Kitchen – According to the panel this morning, over consumption is being replaced by commitment to conservation. Being green is becoming a key factor in how consumers perceive companies overall. Consumers want to know what is really green, and they expect retailers and manufactures to pick up the tab for green enhancements.  In making this trend work for you, Tom suggested that manufacturers minimize consumer confusion by verifying and proving green claims.

Wellness Kitchen  – Like green kitchens, wellness kitchens are on the rise. Given the renewed commitment to living longer and healthier lives, consumers want products that help them buy local and grow their own food.

Cooking for Fun – As a culture we are returning to core values, such as spending time with family and friends. Because Americans are foodies, making food has become a key outlet for these values. 

Stay tuned for more updates from the show.

floor1 300x225 Trend Report from the 2009 International Home + Housewares Show

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National Association of Realtors (NAR) Launches Green Designation

Friday, March 20th, 2009

As Consumer Education is Becoming #1 to Making Green Mainstream

National Association of Realtors announced today that they have launched their Green Designation 12-hour Core Course, a designation that has growing accolades across the industry for helping realtors better understand issues of sustainability and green as they relate to the real estate market.

Complements of National Association of Realtors

Complements of National Association of Realtors

The launch of the course comes as a hopeful opportunity to better educate homeowners about the many benefits of green buildings. Studies over the past year have indicated that consumer spending on green is far from mainstream.

  • According to the 2008 Stanford Social Innovation Review, “More than one-third of consumers we surveyed say they would like to take action against climate change but do not know what to do.”

Studies are also showing that consumer interest in green building has increased during the economic downturn, a downturn which has led homeowners to think more long term about their purchasing decisions.

  • The Propane Education and Research Council released a survey in February that showed 80% of homeowners who responded said that if they were to build a new home or make improvements to their current home, they would only work with professionals who have expertise in green building.

The launch of NAR’s Core Course points to an opportunity for realtors to be real catalysts in increasing consumer spending on green when it comes to their homes. Realtors have direct contact with consumers and have the potential to be a conduit for education on green buildings and home products if they are provided with the proper knowledge and expertise on the growing green market.

How can building and home product manufacturers take advantage of realtors’ increased education on green and access to consumer purchasing decisions? Provide them with tools and marketing collateral that help them talk about your green product benefits and close home sales.

Knowledge is power when it comes to pushing consumers to take that first step toward a greener lifestyle. With a greater focus on green, realtors can give them the extra push.

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Downsizing America

Thursday, March 19th, 2009

A Look Inside the “Bigger is not always better” Philosophy

Photo courtesy of inspiredaustin.com

Photo courtesy of inspiredaustin.com

In her most recent book, “Not So Big Remodeling,” Sarah Susanka emphasizes that bigger is NOT always better when it comes to designing, building or remodeling a home. In fact, Susanka claims that a space that is about “one-third smaller than you thought you needed “can evoke the feeling of “home” that we all crave.  The trick is to fill the space with special details and personal touches so that it is customized to meet your daily needs.  

According to a recent article in USA Today, Susanka is not alone in her “not so big” philosophy. As outlined in the article, homebuilders and homeowners alike are noticing a shift in average home sizes as more and more people reevaluate their living habits and realize that they simply do not need a large home.  

Additionally, CEPro reports that recent data from the U.S. Census Bureau shows that the average size of a new home in Q3 2008 dropped 9% from Q2 2008.

There are three main reasons why people are adjusting their views on the average home size and determining that a house under 2,000 square feet will do just fine.  These reasons include:

  1. People are dedicated to the “green” movement and actively looking for ways to make a difference. That said, people are more willing to live closer to their jobs so that they can walk to and from work, even if it means living in a smaller home.
  2. Consumers are more creative and educated about interior design techniques than ever before. As home/design TV shows, magazines and blogs continue to grow in popularity, homeowners will continually learn how to make the most of any space, no matter what size it is.     

    Photo courtesy of Targetwoman.com

    Photo courtesy of Targetwoman.com

  3. Homeowners are budget-conscious and constantly looking for ways to save money. If buying a smaller home means saving on monthly utility expenses, chances are that homeowners will opt for the smaller, more cost-effective house. 

To ensure that your marketing strategies are in-line with this changing consumer landscape, consider the following:

  1. Establish your sustainability message, keeping in mind that consumers are savvy and have learned to see through “green-washing.”
  2. Clearly communicate how your product or service will help your customers do more with less. Even if your customers need to spend money on the front end, it is essential that they see the value in their purchase immediately.
  3. Help your customers visualize how your product will improve their space.  Inspirational photography, free color swatches/samples and configuator tools on your web site will go a long way in selling your product.

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Crafting a Green Message that Resonates

Tuesday, March 17th, 2009

Take a cue from the cleaning product isle.

As an inexpensive and easy step towards going green, homeowners are replacing harmful cleaning products with eco-friendly alternatives. We took a look at the top green cleaning solutions and surveyed consumers to find what tactics and key messages work best.

Clorox Green Works and Nature’s Source (SC Johnson): Proven Reliability.
Both lines come from brands that consumers know and trust.  With names featuring clear green verbiage and a clean packaging design, these two are on top because they send the message of dependability and quality performance.
bottles 1 300x225 Crafting a Green Message that Resonates

Seventh Generation: A call to action.
With the name “Seventh Generation” and a website based on taking eco-action, the brand appeals to those looking to accept environmental responsibility.  (Not to mention the honest mission statement and simple package design scream affordability.)

Method: Eco-Friendly in style.
With packaging focused more on style and less on green, Method uses word of mouth tactics to share its eco message.  The brand turns website visitors into product ambassadors by providing the option to “Meet People Against Dirty” and join the Method community.

Whether its quality performance, green in style or eco-advocacy, the key is to pick a single message and stick to it when marketing environmentally friendly products.

Now it’s your turn. What green messaging resonates with you?
Take our quick survey and we’ll post the findings next week

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