When it comes to fashion, experts agree on certain tips for ensuring that shoppers have a versatile wardrobe that can transition from day to night, work to play or dressed up to laid back. For instance, many clothing designers will tell their clients to have several “staples” in their closets such as perfectly tailored black dress pants that are appropriate for a job interview or dinner at a nice restaurant.
While many consumers follow these fashion tips religiously and stock their closest accordingly, people forget that a number of the same principles can be applied to their homes.
Below are three examples of fashion tips that can be applied to the home.
- Do not follow trends blindly – Magazines regularly highlight different trends and colors and deem them as the “new look” for the season, but this does not mean that homeowners should redecorate their homes every time a new trend is announced. Rather, homeowners should understand their sense of style and decorate their homes according to what resonates with them. Considering that our homes are supposed to be our sanctuaries, consumers should shop for items that inspire, rejuvenate or calm them.
- Invest in staples – When decorating a home, it is important to invest in staples that are sure to last. For instance, investing in comfortable, durable living room furniture is a smart move because it will last for years and it can be moved from home to home as needed.
- Accessorize to update a look on a budget – Although it is not wise (or budget-friendly) to purchase a zebra chair and ottoman just because zebra print is in style, it is perfectly acceptable to purchase throw pillows, area rugs, artwork, lamps and other accessories that feature the trendiest patterns, color palettes or prints. By investing in staples that are durable and versatile, homeowners can spend their money on accessories that make a room feel new and energized.
As marketers, it is essential that we understand who we’re speaking to so that we can tailor our messages accordingly. For instance, a person who rents an apartment with a small balcony is most likely not in the market for an expensive, oversized patio set. However, they may find that the patterns and accessories that come in the collection are exactly what they need to spruce up their outdoor space.
Photo Courtesy of velocityartanddesign.com
