Getting to Know Four New Industry Buzzwords
With industry trade shows like KBIS and PCBC coming up in the May and June, you may hear a few new terms tossed around and find yourself wondering what they mean. Take a look at the four terms below to get a head-start on the latest industry jargon.
- Gastrosexuals – A breed of men who consider cooking more of a hobby than a chore. These men think cooking is cool and even use this pastime as part of their mating ritual. According to experts, this group is on the rise as more and more men find themselves in the kitchen. For this reason, many marketers are targeting this demographic when they launch new kitchen products.
- Prime Timers – Americans who are age 64 and over are being referred to as Prime Timers. In the United States, there are more that 40 million Prime Timers, who are typically looking for products that have easy-to-use features, are lightweight and include an intuitive design. Marketers are keeping this group in mind due to their discretionary income and growing population.
- Burrowing – According to experts, the hot new phrase to use when referring to how more and more Americans are staying at home is “burrowing.” “Burrowing” is being used to describe how Americans are retracting to the home now more than ever before, given the current economic climate and the increased need to save money. What’s important about this to a marketer? Due to this trend, Americans are focusing more on cleaning and organizing and are looking for products to help.
- Deep Green Consumers – This terms refers to the segment of consumers who are most interested in green/eco-friendly products and services. According to experts, this group makes up about 15% of our population – and is continuing to grow. This demographic is the most knowledgeable about green topics and most interested in related products/news.
